Products

A product is an individual item for sale on Wish. Products are often physical goods, but they can also be digital goods or services. An item is a single product listing. If you are using a CSV file, an item is equivalent to one line of your feed. Multiple items can represent one product as 'product variations.' These variations differ in size and colour.

Product Specification

This section lists all the attributes you need to provide in order for your product to be listed on Wish. Some attributes are required and some are optional. If your are uploading via a CSV file each attribute would correspond to a column in your product csv file.

Download a Sample CSV Feed

Required Attributes

The following attributes are required in order to list your product on Wish.

  • Main Image URL

    Type: URL
    Description
    URL of a photo of your product. Link directly to the image, not the page where it is located. We accept JPEG, PNG or GIF format. Do not include company logos or names or promotional or other identifying text. Images should be at least 100 x 100 pixels in size. Do not include any "image not found" images. We do not accept image URLs that begin with https://.
    Examples
    • Acceptable: http://www.yourwebsite.com/images/7324204/3
    • Acceptable: http://www.yourwebsite.com/images/dress.jpg
    • Unacceptable: https://www.your website.com/images/7324204/3
    • Unacceptable: http://www.yourwebsite.com/images/dresses.html
  • Description

    Type: String
    Description
    A detailed description of your product. Limit of 4,000 characters, and only the first 250 characters are displayed on the initial search page. Do not include any HTML code, details about store policies, other store-specific language or multiple lines. 'New line' characters (such as 'enter' or 'return') will cause problems with your file. Information about size, fit, and measurements are helpful for apparel items.
    Examples
    • Acceptable: This dress shirt is 100% cotton and fits true to size.
    • Unacceptable: This <b>dress shirt</b> is 100% cotton and <i>fits true to size</i>.
  • Unique Id

    Type: String
    Description
    Provide the unique SKU number you use internally to identify this item. Please keep this SKU number for any SKU number updates to this item in future feeds. Wish.com's system uses this SKU number to identify, track, update, and report on this item.
    Examples
    • Acceptable: HSC0424PP
    • Acceptable: 112123343455432
    • Unacceptable: 2
    • Unacceptable: a
  • Price

    Type: Price
    Description
    The price of your product that will be displayed on Wish.com, without additional text. This is how much the customer will pay for the product.
    Examples
    • Acceptable: 100.99
    • Acceptable: 10.99
    • Unacceptable: 49.99 + S/H
  • Shipping

    Type: Price
    Description
    Estimated ground shipping per product. This is how much the customer will pay on shipping for each sale of the product. Should not contain any additional text. Note that this will be the Default Shipping Price. If a product listing has any new or unset country shipping prices, the product’s Default Shipping Price will automatically apply as the shipping price for those new or unset countries.
    Examples
    • Acceptable: 4.00
    • Acceptable: 4.99
    • Unacceptable: 4.99 + S/H
  • Product Name

    Type: String
    Description
    Use the following template to build your product names: Main brand + Sub-brand, family or product name + Up to 3 key attributes + Generic product type. Product Names must be clear and concise and should also be descriptive of the product being sold. This template will help consumers identifying your product.
    Examples
    • Acceptable: Men's Dress Casual Shirt Navy
    • Acceptable: Women's Solid Color Black Dress Pants
    • Unacceptable: Best Price!!! **CHEAP** Baby Stroller!!!
  • Quantity

    Type: Integer
    Description
    Number of this SKU that are in stock. Please use inventory buffering for Wish specified inventory. Maximum 500,000. Larger inventories will be automatically lowered.
    Examples
    • Acceptable: 1200
    • Acceptable: 0
    • Acceptable: 4
    • Unacceptable: In stock
    • Unacceptable: Out of Stock

Optional Attributes

The following attributes are not required in order to list your product on Wish. You may choose to add these attributes to increase the quality of your products on Wish.

  • Localized Shipping Cost

    Type: Price
    Description
    The estimated group shipping cost in your local currency. This is how much Wish will pay you for shipping the product. The local currency is based off your local currency code that can be found under Currency Settings.
    Examples
    • Acceptable: 4.00
    • Acceptable: 4.99
    • Unacceptable: 4.99 + S/H
  • Local Currency Code

    Type: String
    Description
    Your local currency code, the currency used for all your products. This must match your localized currency
    Examples
    • Acceptable: USD
    • Acceptable: CNY
    • Unacceptable: Chinese
  • Localized Cost

    Type: Price
    Description
    The local currency cost of your product. The amount Wish will pay the merchant after sale of the product converted to your currency. The local currency cost is based off the local currency code that can be found under Currency Settings.
    Examples
    • Acceptable: 10.99
    • Unacceptable: 10.99 + S/H
  • Parent Unique Id

    Type: String
    Description
    When defining a variation of a product we must know which product to attach the variation to. 'Parent Unique Id' is the 'Unique Id' of the product you wish to attach this variant to. The 'Parent Unique Id' must already exist on Wish or be included elsewhere in your upload. The 'Parent Unique Id' is also called the 'Parent SKU'.
    Examples
    • Acceptable: HSC0424PP
    • Acceptable: 112123343455432
    • Unacceptable: 2
    • Unacceptable: a
  • Extra Image URL 10

    Type: URL
    Description
    URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Main Image URL attribute. The order of the urls will be the order of the images displayed on product page. To update existing images or add new images, you need to provide all extra image URLs, including the ones that remain the same. If none of the extra image URLs is provided, no update will be done. Provide REMOVE_ALL to unset all existing extra images.
    Examples
    • Acceptable: http://www.yourwebsite.com/images/7324204/3
    • Acceptable: http://www.yourwebsite.com/images/dress.jpg
    • Acceptable: REMOVE_ALL
    • Unacceptable: https://www.your website.com/images/7324204/3
    • Unacceptable: http://www.yourwebsite.com/images/dresses.html
  • Clean Image URL

    Type: URL
    Description
    URL of the clean image of your product. Must the same Wish URL as the Main Image URL or one of the existing Extra Image URLs or the url of a new added image. Products with clean image selected may receive increased impressions and sales. Learn More.
    Examples
    • Acceptable: http://www.yourwebsite.com/images/7324204/3
    • Acceptable: http://www.yourwebsite.com/images/dress.jpg
    • Unacceptable: https://www.your website.com/images/7324204/3
    • Unacceptable: http://www.yourwebsite.com/images/dresses.html
  • Extra Image URL

    Type: URL
    Description
    URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Main Image URL attritbute. You can specify one or more additional images separated by the character '|'.The order of the urls will be the order of the images displayed on product page. To update existing images or add new images, you need to provide all extra image URLs, including the ones that remain the same. If none of the extra image URLs is provided, no update will be done. Provide REMOVE_ALL to unset all existing extra images.
    Examples
    • Acceptable: http://www.yourwebsite.com/images/7324204/3
    • Acceptable: http://www.yourwebsite.com/images/dress.jpg
    • Acceptable: REMOVE_ALL
    • Unacceptable: https://www.your website.com/images/7324204/3
    • Unacceptable: http://www.yourwebsite.com/images/dresses.html
  • Tags

    Type: String
    Description
    Non-hierarchical keyword or term assigned to each product in your feed. This kind of metadata helps describe an item and allows it to be categorized and found again by browsing or searching on Wish.com. Tags should be comma separated, but do NOT use commas in individual tags. The more tags you add, and the more accurate your tags, the better the chances our users will find your products. There is a maximum of 10 tags allowed per product, if you add more than 10 we ignore the extra tags.
    Examples
    • Acceptable: Shirt, Men's Fashion, Navy, Blue, Casual, Apparel
    • Acceptable: Women's Fashion, Jewelry & Watches
    • Acceptable: Men's Fashion, Suits, Mafia, Silk Tie, Ties
    • Unacceptable: Clearance Items
    • Unacceptable: Cheap Cheap Cheap
    • Unacceptable (Too many tags): Fashion, Suits, Ties, Silk Ties, Men's Suits, Italian Made Suits, Italian, Men's Fashion, Hand Crafted, Silk, High Quality
  • Landing Page URL

    Type: URL
    Description
    URL on your website containing the product detail and buy button for the applicable product. Please append analytics tracking codes at the end of your click-out URLs if applicable. We do not accept URLs that begin with https://.
    Examples
    • Acceptable: http://www.amazon.com/gp/product/B008PE00DA/ref=s9_simh_gw_p193_d0_i3?ref=wish
    • Unacceptable: https://www.wish.com/c/509e9ebeb23b1e5240d253
  • Variation Image URL

    Type: URL
    Description
    URL of a photo of your product. Link directly to the image, not the page where it is located. We accept JPEG, PNG or GIF format. Do not include company logos or names or promotional or other identifying text. Images should be at least 100 x 100 pixels in size. Do not include any "image not found" images. We do not accept image URLs that begin with https://.
    Examples
    • Acceptable: http://www.yourwebsite.com/images/7324204/3
    • Acceptable: http://www.yourwebsite.com/images/dress.jpg
    • Unacceptable: https://www.your website.com/images/7324204/3
    • Unacceptable: http://www.yourwebsite.com/images/dresses.html
  • Is LTL

    Type: Boolean
    Description
    Whether product is Less than Truckload.
    Examples
    • Acceptable: Yes
    • Acceptable: No
  • Localized Price

    Type: Price
    Description
    The local currency price of your product. The customer will pay this amount for the product after the prices have been converted to your currency. The local currency price is based off the local currency code that can be found under Currency Settings.
    Examples
    • Acceptable: 100.99
    • Acceptable: 10.99
    • Unacceptable: 49.99 + S/H
  • Shipping Time

    Type: String
    Description
    The amount of time it takes for the shipment to reach the buyer. Please also factor in the time it will take to fulfill and ship the item. Provide a time range in number of days. Min shipping time cannot be less than 2 days.
    Examples
    • Acceptable: 20-30
    • Acceptable: 15-26
    • Unacceptable: 1-2
    • Unacceptable: 0
    • Unacceptable: 7-7
  • UPC

    Type: String
    Description
    12-digit Universal Product Codes (UPC)-contains no letters or other characters. A barcode symbology used for tracking trade items in stores and scanning them at the point of sale.
    Examples
    • Acceptable: 716393133224
    • Unacceptable: asdf884445ds
  • Max Quantity

    Type: Integer
    Description
    The maximum quantity of products per order. This lets users break down large orders for easy management and tracking. This should only be used in rare cases.
    Examples
    • Acceptable: 100
    • Acceptable: 10
    • Acceptable: 1
    • Unacceptable: 0
  • Requested Product Brand ID

    Type: String
    Description
    Provide the product brand ID of the product being sold.
    The product must be authentic and directly manufactured by the brand owner. For example, Apple is the Brand of iPhone or iPad but Apple is not the Brand of an iPhone case not manufactured by Apple.
    Visit Brand Directory to view a list of brands to select from or request a new brand to be added.
    Examples
    • Acceptable: 545d5e6a6fa88c38cdfe0735
  • Localized Shipping

    Type: Price
    Description
    The estimated group shipping price in your local currency. The local currency is based off your local currency code that can be found under Currency Settings.
    Examples
    • Acceptable: 4.00
    • Acceptable: 4.99
    • Unacceptable: 4.99 + S/H
  • Extra Image URL 9

    Type: URL
    Description
    URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Main Image URL attribute. The order of the urls will be the order of the images displayed on product page. To update existing images or add new images, you need to provide all extra image URLs, including the ones that remain the same. If none of the extra image URLs is provided, no update will be done. Provide REMOVE_ALL to unset all existing extra images.
    Examples
    • Acceptable: http://www.yourwebsite.com/images/7324204/3
    • Acceptable: http://www.yourwebsite.com/images/dress.jpg
    • Acceptable: REMOVE_ALL
    • Unacceptable: https://www.your website.com/images/7324204/3
    • Unacceptable: http://www.yourwebsite.com/images/dresses.html
  • Extra Image URL 8

    Type: URL
    Description
    URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Main Image URL attribute. The order of the urls will be the order of the images displayed on product page. To update existing images or add new images, you need to provide all extra image URLs, including the ones that remain the same. If none of the extra image URLs is provided, no update will be done. Provide REMOVE_ALL to unset all existing extra images.
    Examples
    • Acceptable: http://www.yourwebsite.com/images/7324204/3
    • Acceptable: http://www.yourwebsite.com/images/dress.jpg
    • Acceptable: REMOVE_ALL
    • Unacceptable: https://www.your website.com/images/7324204/3
    • Unacceptable: http://www.yourwebsite.com/images/dresses.html
  • Color

    Type: String
    Description
    The color of the product, especially as it pertains to apparel or jewelry. Each color variation must be its own row in the feed, have its own unique SKU, and its own inventory level. If you would like to have it show two colors (eg 'black and red'), simply separate the colors by "&" (eg "black & red"). Note: not to be confused with products having two different colored variations. The name of the color must be in the list of currently accepted colors.
    Examples
    • Acceptable: red
    • Acceptable: black & blue
    • Unacceptable: red, blue
    • Unacceptable: black & blue & green
  • Extra Image URL 2

    Type: URL
    Description
    URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Main Image URL attribute. The order of the urls will be the order of the images displayed on product page. To update existing images or add new images, you need to provide all extra image URLs, including the ones that remain the same. If none of the extra image URLs is provided, no update will be done. Provide REMOVE_ALL to unset all existing extra images.
    Examples
    • Acceptable: http://www.yourwebsite.com/images/7324204/3
    • Acceptable: http://www.yourwebsite.com/images/dress.jpg
    • Acceptable: REMOVE_ALL
    • Unacceptable: https://www.your website.com/images/7324204/3
    • Unacceptable: http://www.yourwebsite.com/images/dresses.html
  • Extra Image URL 1

    Type: URL
    Description
    URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Main Image URL attribute. The order of the urls will be the order of the images displayed on product page. To update existing images or add new images, you need to provide all extra image URLs, including the ones that remain the same. If none of the extra image URLs is provided, no update will be done. Provide REMOVE_ALL to unset all existing extra images.
    Examples
    • Acceptable: http://www.yourwebsite.com/images/7324204/3
    • Acceptable: http://www.yourwebsite.com/images/dress.jpg
    • Acceptable: REMOVE_ALL
    • Unacceptable: https://www.your website.com/images/7324204/3
    • Unacceptable: http://www.yourwebsite.com/images/dresses.html
  • Extra Image URL 7

    Type: URL
    Description
    URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Main Image URL attribute. The order of the urls will be the order of the images displayed on product page. To update existing images or add new images, you need to provide all extra image URLs, including the ones that remain the same. If none of the extra image URLs is provided, no update will be done. Provide REMOVE_ALL to unset all existing extra images.
    Examples
    • Acceptable: http://www.yourwebsite.com/images/7324204/3
    • Acceptable: http://www.yourwebsite.com/images/dress.jpg
    • Acceptable: REMOVE_ALL
    • Unacceptable: https://www.your website.com/images/7324204/3
    • Unacceptable: http://www.yourwebsite.com/images/dresses.html
  • Extra Image URL 6

    Type: URL
    Description
    URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Main Image URL attribute. The order of the urls will be the order of the images displayed on product page. To update existing images or add new images, you need to provide all extra image URLs, including the ones that remain the same. If none of the extra image URLs is provided, no update will be done. Provide REMOVE_ALL to unset all existing extra images.
    Examples
    • Acceptable: http://www.yourwebsite.com/images/7324204/3
    • Acceptable: http://www.yourwebsite.com/images/dress.jpg
    • Acceptable: REMOVE_ALL
    • Unacceptable: https://www.your website.com/images/7324204/3
    • Unacceptable: http://www.yourwebsite.com/images/dresses.html
  • Extra Image URL 5

    Type: URL
    Description
    URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Main Image URL attribute. The order of the urls will be the order of the images displayed on product page. To update existing images or add new images, you need to provide all extra image URLs, including the ones that remain the same. If none of the extra image URLs is provided, no update will be done. Provide REMOVE_ALL to unset all existing extra images.
    Examples
    • Acceptable: http://www.yourwebsite.com/images/7324204/3
    • Acceptable: http://www.yourwebsite.com/images/dress.jpg
    • Acceptable: REMOVE_ALL
    • Unacceptable: https://www.your website.com/images/7324204/3
    • Unacceptable: http://www.yourwebsite.com/images/dresses.html
  • Extra Image URL 4

    Type: URL
    Description
    URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Main Image URL attribute. The order of the urls will be the order of the images displayed on product page. To update existing images or add new images, you need to provide all extra image URLs, including the ones that remain the same. If none of the extra image URLs is provided, no update will be done. Provide REMOVE_ALL to unset all existing extra images.
    Examples
    • Acceptable: http://www.yourwebsite.com/images/7324204/3
    • Acceptable: http://www.yourwebsite.com/images/dress.jpg
    • Acceptable: REMOVE_ALL
    • Unacceptable: https://www.your website.com/images/7324204/3
    • Unacceptable: http://www.yourwebsite.com/images/dresses.html
  • Extra Image URL 3

    Type: URL
    Description
    URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Main Image URL attribute. The order of the urls will be the order of the images displayed on product page. To update existing images or add new images, you need to provide all extra image URLs, including the ones that remain the same. If none of the extra image URLs is provided, no update will be done. Provide REMOVE_ALL to unset all existing extra images.
    Examples
    • Acceptable: http://www.yourwebsite.com/images/7324204/3
    • Acceptable: http://www.yourwebsite.com/images/dress.jpg
    • Acceptable: REMOVE_ALL
    • Unacceptable: https://www.your website.com/images/7324204/3
    • Unacceptable: http://www.yourwebsite.com/images/dresses.html
  • Product Brand Name

    Type: String
    Description
    Provide the product brand name of the product being sold.
    The product must be authentic and directly manufactured by the brand owner. For example, Apple is the Brand of iPhone or iPad but Apple is not the Brand of an iPhone case not manufactured by Apple.
    Visit Brand Directory to view a list of brands to select from or request a new brand to be added.
    Examples
    • Acceptable: Nike
  • MSRP

    Type: Price
    Description
    Listings include a field for a comparison or reference price (“MSRP Field”). Merchants are not required to provide a value for the MSRP Field. If Merchants choose to provide a value for the MSRP Field (a “Reference Price”), each Reference Price must comply with the Product Reference Price Policy. Learn More.
    Examples
    • Acceptable: $19.00
    • Acceptable: 19.99
    • Unacceptable: 19.99 + S/H
  • Size

    Type: String
    Description
    The size of the product, especially as it pertains to apparel, footwear, or jewelry. Each size variation must be its own row in the feed, have its own unique SKU, and its own inventory level. It must be either a number or in the list of currently accepted sizes.
    Examples
    • Acceptable: S
    • Acceptable: XXL
    • Acceptable: 6
    • Acceptable: 6.5
    • Unacceptable: small
    • Unacceptable: S, M