Information provided at registration must be accurate, true, and correct. This includes, but is not limited to, merchant identity, identification document(s), and merchant’s country of domicile.
If Wish suspects the information provided by a merchant during a merchant’s registration process is inaccurate, false, or incorrect, the merchant’s account may be at risk of suspension, funds withholding or freeze, user ban, account termination or ban, or other account use or access restriction, and any payments that may be due to a merchant may be forfeited or withheld by Wish until and unless the merchant has provided proof that the merchant’s registration information is accurate, true, and correct, including, but not limited to, proof of the merchant’s identity, business incorporation or registration documents, government issued identification document(s), and/or other proof of the merchant’s country of domicile.
Furthermore, if any promotions or business terms that Wish offers to a merchant is based on inaccurate, false, or incorrect registration information provided by a merchant, Wish may recover from the merchant (via an offset, fund forfeiture, or otherwise) any amounts that Wish would have otherwise received had it not offered the merchant the promotion or business term based on the inaccurate, false, or incorrect registration information provided by a merchant.
The above policy takes full effect starting August 29, 2021 7:00PM UTC.
Each entity may only have one merchant account unless otherwise authorized by Wish.
If any company or person has multiple unauthorized merchant accounts, all merchant accounts risk suspension, termination, or other consequences identified in Wish’s Merchant Terms of Service.
Failing to properly safeguard personal customer information and data may result in higher penalties, suspension, and/or termination.
Examples of improper safeguarding of customer information and data include, but are not limited to:- Improperly exposing names and addresses of customers to outside parties
- Posting API tokens publicly
- Sharing passwords to accounts
Wish provides merchants with the Merchant Promotions Platform as a way to promote their own products. Any such merchant promotions are subject to any rules or conditions communicated to the merchants by Wish. If a product's pricing, inventory, or details are inaccurate, applicable product(s) may become ineligible for promotion and the merchant may then face certain consequences as set forth in the following policies or as otherwise identified in Wish’s Merchant Terms of Service.
Extreme price increases for a promoted product listing are prohibited.
Merchants may increase the product price prior to promotion if it is lower than the lowest product price within the last 30 calendar days. For a given promoted product, this price restriction applies independently of the product price.
Extreme price increases of a promoted product’s shipping price are prohibited.
Merchants may change a product’s shipping price prior to promotion within a 30% difference from the lowest price in the last 30 calendar days. For a given promoted product, this price restriction applies independently of the product’s shipping price.
Pricing changes for both the product price and shipping price are prohibited after a promotion has been approved.
Editing a promoted product's title, description, or images is strictly prohibited.
Adding a new size/color variation to a promoted product is prohibited.
Products (either non-promoted or promoted) that are designated in the Merchant Dashboard with a yellow diamond badge represent a product that is popular with customers, based on sales volume.
All promoted product restrictions outlined in the Product Promotion policy also apply to products designated with such yellow diamond badges.
Based on the products designated by the merchant to include in a Flash Sale, and volume of Flash Sales currently on the Wish platform, Wish will choose the optimal date and time range for a merchant’s Flash Sale to run based on when there is likely to be high user traffic, diversifying available product categories, and previous sales.
Wish provides its chosen run time of the Flash Sale promotion upon approval of the promotion (usually within 24 hours of submitting the promotion).
At this time, there is no way to reschedule an approved Flash Sale promotion for a new time or date. However, merchants can cancel a Flash Sale promotion, though canceling it may negatively impact user perception and hurt conversion.
The Confirmed Delivery Policy affects orders that are shipped to the following countries with an order value above their respective thresholds.
Order value is defined as 'quantity x (merchant price + merchant shipping)'.
(i.e., order value threshold)
(i.e., order value threshold)
Countries | Quantity x (Merchant Price + Merchant Shipping*) Threshold (i.e., order value threshold) |
|---|---|
Argentina Austria Australia Belgium Brazil Canada Switzerland Chile Colombia Costa Rica Denmark Estonia Finland France Germany Hungary Ireland Italy Japan Luxembourg Mexico Netherlands Norway New Zealand Poland Puerto Rico Portugal South Korea Spain Thailand United Kingdom (Great Britain) United States South Africa Romania Slovakia Lithuania Latvia Slovenia Sweden Czech Republic Greece Israel Peru Croatia Singapore | ≥ $10.00* |
Ukraine | ≥ $4.00* |
- Orders that qualify for the Confirmed Delivery Policy must be confirmed fulfilled within 7 calendar days from the order released time;
- Orders must be shipped by one of our qualified carriers with a method that provides last-mile tracking;
- Orders must be confirmed delivered by one of the qualified Confirmed Delivery shipping carriers within 30 calendar days of the order being available for fulfillment.
Merchants that do not meet these requirements are at risk of account suspension.
Learn more about the Confirmed Delivery policy
View the list of qualified Confirmed Delivery shipping carriers that provides last-mile tracking
- A-Super ECONOMY (otype: 5001-1)
- A-Super STANDARD (otype: 5002-1)
If affected orders are not fulfilled with the two required logistics channels, merchants may be subject to infractions.
Merchants must correctly identify and declare sensitive or special products in WishPost before shipping them to the Advanced Logistics Program warehouse. Merchants must deliver general and sensitive/special products to the Advanced Logistics Program warehouse in separate packages.
Merchants must deliver orders to the correct Advanced Logistics Program warehouse indicated in the shipping address on Merchant Dashboard and WishPost.
Eligible orders flagged as “Pay Customer VAT “PC-VAT” required” must be fulfilled with one of the acceptable shipping carriers or WishPost logistics channels that offer support to pay Value Added Tax (VAT) on behalf of customers, and the customers remain the importers of record.
If your large parcel products require LTL (less-than-truck-load) transportation using freight shipping, the following policies apply. Failing to abide by these policies may prevent orders from being eligible for payment and may result in the merchant incurring certain infractions.
- Merchants are encouraged to ship an LTL order within 5 calendar days after receipt of such order, and have up to 14 days after such order’s release to mark the LTL order as shipped. An LTL order not marked as shipped within 14 calendar days will be considered a late fulfillment and will be auto-refunded. Repeated late fulfillments may result in certain infractions as communicated by Wish to merchants.
- Merchants must select carriers that ensure the timely delivery of LTL orders, and Wish will assist with communicating to customers the delivery service types offered by the merchants.
Merchants must provide the delivery service level specified to the customer at the time of purchase. Below are the delivery service levels and their definitions:
- Curbside delivery: carriers will bring the parcel onto the sidewalk at the customer’s address.
- Delivery inside the nearest entrance: carriers will bring the parcel inside the nearest ground level entrance.
- Delivery to the room of choice: carriers will bring the parcel to the room of the customer’s choice.
- Whiteglove delivery: carriers will bring the parcel to the room of the customer’s choice, remove the outer package, and set up the product based on the customer’s needs.
- Merchants must provide Wish with confirmation of an LTL order’s delivery if an LTL order is not confirmed fulfilled by carrier tracking within 2 days after the merchant marks the LTL order as shipped. Such confirmation of an LTL order’s delivery must be in the form of a delivery receipt or a carrier tracking link that indicates the delivery of the order.
Should Wish relist the product, the merchant understands and agrees that, for any relisted product: (a) Wish shall not, and in no way be deemed to, take legal title to such product, (b) should Wish then complete a subsequent sale of such product, the merchant will not receive payment beyond any payment that the merchant had been eligible to receive and already received for such order, and (c) Wish may, at its discretion, use the same product listing, merchant identification, and any other information previously used by the merchant for such product.
- Advanced Logistics Program
If an order is refunded before the order is confirmed fulfilled, the order is not eligible for payment. To be eligible for payment, the order must be confirmed fulfilled on Wish before the refund occurs.
Merchants are allowed to dispute these refunds.
If an order is refunded by the merchant, the merchant will not be paid for the order.
Merchants are not allowed to dispute these refunds.
If an order has invalid, inaccurate or missing tracking information, the merchant is responsible for 100% of the cost of a refund on that order.
If these refunds are for orders to Sweden, merchants cannot dispute these refunds. Learn more
Otherwise, merchants are allowed to dispute these refunds.
If the confirmed fulfillment date is 5 calendar days or more after an order’s released time, the merchant is responsible for 100% of the cost of a refund on that order.
Merchants are allowed to dispute these refunds.
If a refund occurs because an order is not confirmed delivered by X calendar days after the order is released to the merchant, the merchant is responsible for 100% of the cost of the refund.
Merchants are allowed to dispute these refunds.
If a refund occurs due to a customer sizing issue, the merchant is responsible for 100% of the cost of the refund.
Merchants are allowed to dispute these refunds.
If a merchant engages in fraudulent activity or circumvents revenue share, they are responsible for 100% of the cost of any refund on the fraudulent orders.
Merchants are allowed to dispute these refunds.
If a refund occurs because the item arrived damaged, the merchant is responsible for 100% of the cost of the refund.
Merchants are allowed to dispute these refunds.
If a refund occurs because the item received does not match the product listing being sold, the merchant is responsible for 100% of the cost of the refund.
Note: Product images should accurately depict the product being sold. Contradictions between the product image and product description could result in refunds for items not matching the listings.
Merchants are allowed to dispute these refunds.
If a refund occurs while the merchant account is suspended, the merchant is responsible for 100% of the cost of the refund.
Merchants are not allowed to dispute these refunds.
Merchants will receive an infraction for each product with an extremely high refund ratio. The merchant is responsible for 100% of the cost of refund for all orders for the product going forward and retroactively up to the last payment. Refund ratio is the number of orders refunded over the total number of orders received during a time period. A refund ratio of less than 5% is acceptable.
Depending on the refund ratio, products may be removed from Wish. Products that have a high refund ratio and are not removed from Wish are re-evaluated periodically. If the product is found to have a low refund ratio, the merchant will no longer be responsible for 100% of refunds due to this policy.
Merchants are not allowed to dispute these refunds.
Selling counterfeit products is prohibited on Wish. Products that infringe on intellectual property are removed and merchants are responsible for 100% of the cost of refunds for the products.
Merchants are allowed to dispute these refunds on the corresponding infractions page in Merchant Dashboard.
If a refund occurs because the item was sent to the wrong address, the merchant is responsible for 100% of the cost of the refund.
Merchants are allowed to dispute these refunds.
If a refund occurs because the order shipped was incomplete, the merchant is responsible for 100% of the cost of the refund. An incomplete order is an order where the merchant did not ship the correct quantity of items or did not ship all parts of an item.
Merchants are allowed to dispute these refunds.
If delivery fails and the carrier returns the item to the sender, the merchant is responsible for 100% of the cost of the refund.
Merchants are allowed to dispute these refunds.
Merchants will receive an infraction for each product with an extremely low rating average. The merchant is responsible for 100% of the cost of refunds for all orders for the product going forward and retroactively up to the last payment.
Depending on the average rating, products may be removed from Wish. Products that have a low average rating and are not removed from Wish are re-evaluated periodically. If the product is found to have a rating that is no longer low, then the merchant will no longer be responsible for 100% of refunds due to this policy.
Merchants are not allowed to dispute these refunds.
If an order’s tracking information marks the order as “delivered”, but the customer did not receive the order, the merchant is responsible for 100% of the cost of refunds.
Merchants are allowed to dispute these refunds.
If an order is shipped with an unaccepted carrier, the merchant is responsible for 100% of the cost of refunds.
Merchants are not allowed to dispute these refunds.
If a merchant's store has a high refund rate, the merchant is responsible for 100% of the cost of refunds for all orders going forward. Once the store's refund rate improves and is no longer high, the merchant will be responsible for refunds as per standards.
Merchants are not allowed to dispute these refunds.
If a merchant lists products that are considered to be dangerous or illegal in a country in which the products are sold, the merchant is responsible for 100% of the cost of refunds for all orders from these specific countries.
Due to the nature of these policy violations, merchants may not dispute these refunds.
Amounts may be issued in the merchant’s local currency or USD.
Payments are calculated based on the “Total Cost” of the order as that column is displayed in the Merchant’s “Merchant Dashboard Orders” page(s) and expressed in the Merchant’s local currency.
Merchants may set the maximum number of days it will take to deliver an item, per destination country or region, after an order is released (the “Max Delivery Days”). An order must be confirmed delivered within the merchant-set Max Delivery Days.
Merchant-set Max Delivery Days also may impact a merchant’s Warehouse Late Delivery Rate, as set out in policy 12.2 below. Specifically, if an order is not confirmed delivered and the merchant-set Max Delivery Days for the order have already passed, or if the order is confirmed delivered after the merchant-set Max Delivery Days have already passed, it will be considered a Warehouse Late Delivery.
If an order is confirmed delivered late (i.e., later than the merchant-set Max Delivery Days), and the weekly Warehouse Late Delivery Rate (see definition in the link below this policy) of the warehouse from which this order is shipped represents more than a nominal percentage of total orders, payment for the late-arriving order may be withheld.
The weekly Warehouse Late Delivery Rate is defined as the Warehouse Late Delivery rate percentage of orders that should have been delivered in a given Monday - Sunday week based on the merchant-set Max Delivery Days, but which instead meet the definition of a Warehouse Late Delivery under policy 12.1. To calculate the Warehouse Late Delivery Rate, Wish may use, at its discretion, information on the merchants’ deliveries in either the most recent calendar week or the prior one-to-two calendar weeks.
For orders where the merchant-set Max Delivery Days is greater than or equal to 5 business days, if the order is confirmed delivered in 5 or more business days after the merchant-set Max Delivery Days, payment for the order may be withheld regardless of the weekly Warehouse Late Delivery Rate.
For orders where the merchant-set Max Delivery Days is less than 5 business days, if the order is confirmed delivered in a number of days greater than or equal to twice the Max Delivery Days, payment for the order may be withheld regardless of the weekly Warehouse Late Delivery Rate.
Payments withheld for such late-arriving orders may be released to merchants when the following two conditions have been met:
- A minimum of 12 consecutive Monday - Sunday weeks have passed since the order’s payment is first withheld; and
- Merchants are able to consistently maintain an acceptable Warehouse Late Delivery Rate over the last 4 consecutive Monday - Sunday weeks for the warehouse the late-arriving order was fulfilled from.
Merchants are allowed to dispute the above-defined late-arriving orders within 30 calendar days from the date the order’s payment is withheld. If the order is determined to have arrived on time, the order may become eligible for payment and will not be counted towards merchants’ Warehouse Late Delivery Rate.
If an order is delivered later than the merchant-set Max Delivery Days for the corresponding product and destination country/region, the merchant is responsible for 100% of the cost of any refund on that order.
If 24 consecutive Monday - Sunday weeks have passed since the payment of an order is first withheld and the merchant has still not met the criteria for payment release (i.e., the payment of the order is still withheld 24 weeks after it was first withheld), the order will no longer be eligible for payment.
Wish does not allow, condone, or promote content that is sensitive, offensive, or incompatible with the Wish brand. Wish ultimately reserves the right to determine whether a specific product and/or listing should be promoted and/or displayed in Wish marketing channels.
Prohibited content in Wish’s marketing channels includes, but is not limited to, the following:
- Products and/or listings that do not comply with all applicable laws and regulations
- Products and/or listings that violate Wish’s prohibited and restricted item policies
- Content intended to mislead users or misrepresent items being sold
- Listings with distasteful imagery
- Listings that encourage usage or engagement in illegal activities
- Politically motivated products
- Religiously motivated products
- Sexually suggestive content
- Sexual wellness products
- Vulgar language and imagery
- Weapons and accessories or explosives
- Smoking accessories
- Products and/or listings that may be deemed sensitive in certain geographical locations
- Products and/or listings that are related to sensitive events and/or global social crisis
- Products that negatively impact buyer-seller health and overall community health
- Health care products (including medical devices and supplies)
- Animal cruelty products